SUMMARY

Drive footfalls to achieve budgeted sales through the deployment of marketing communication (internal and external) for Lifestyle stores across the region

KEY RESPONSIBILITIES

Annual marketing calendar

Ensure deployment of annual marketing calendar at the region

Local store marketing initiatives (LSMI)

Adapt promotions at the territory and local sentiments to connect with the customers

Present cost benefit analysis for promotions

Analyse footfalls, derive strategy for individual stores and drive promotions to ensure achievement of budgeted sales and to address drop in sales

Ensure rightful internal (collaterals, audiostream, television inside the store, store windows) and external (mall, flyer distribution, outdoors, electronic, sms, print and radio) communication.

Visual Merchandising

Timely launch of the Spring Summer, Autumn Winter & other campaigns

Ensure Windows, focal points, product merchandising as per the defined timelines

New store launch

Follow SOP for new store launch

Ensure agreed launch plan is deployed

Inner circle

Ensure loyalty base by managing sufficient enrollments as per agreed targets

Drive conversion of customers to loyalty base

Management of overall loyalty program from enrollment to conversion to contribution to total sales

Give privileges to customers by tie ups with local markets, regional level tie ups, Pan India tie ups

Accuracy if data of the inner circle

Gift Vouchers and SOH

Achieve GV sales targets that contributes to topline of stores

SOH Ensure agreed spaces to brands are sold

Vendor management

Work with right vendors, follow SOPs, within stipulated costs for brand communications

Ensure management of vendor recruitment till payment

People management

Select, guide, motivate, track and train the team to meet and exceed expectations

Location : Bengaluru/Bangalore
Experience : More than 5 years

Key Skills : Sales, Promotions

Industry : Retail / Wholesale

Job Type : Permanent Full Time

Qualifications : Any Graduate - Any Specialization

Interview Date : 25 Mar 2015

Job Apply Date : 11 Mar 2015